The 301 redirection is a way to relocate a user from one URL to another (e.g. located on an external server or located on the same server but in a different location). It is the best solution from the aspect of website positioning in search engines.

How to maintain SEO force and position the website effectively?

Good website optimization supports website positioning, which can be effective and efficient. One of the elements of the optimization checklist is to verify at which addresses the home page is available – http://, http://www, https://, https://www. A page indexed in Google at different addresses causes a negative phenomenon of duplication of content, which results in loss of SEO force and decreased visibility of the website in a search engine.

The solution to the problem is a 301 redirect, which allows to permanently transfer the rating force from one address to another. This is just one of many cases where the advantage of redirecting with code 301 can be utilised. A 301 redirection allows the user to be permanently relocated from one address to another. The force of the links from the original address is transferred to the new address. The original address will be indexed from the Google search engine as a result, and all rating force will be transferred to the new address. Thus 301 is a Permanent redirection, while 302 is a temporary redirection.

There are emergency situations where traffic has to be temporarily transferred from the original domain to the new domain. The 302 redirection does not transfer the power of the backlinks, it only indicates the new domain to web bots. The 302 redirection can be used to maintain the keyword positions of the original domain. Using Redirect 301 allows you to maintain the full force of the links (internal and external), which is particularly useful when moving subpages or changing their URLs.

301 redirection

Changing page addresses

Often when changing the name of a website, the CMS forces a change of its address, which does not make much difference from the user’s point of view. On the other hand, the search engine recognizes that the old page and its stats have been removed, and the page with the new URL must build visibility From scratch. Therefore, before changing a brand or Product name, it is always worth saving its address and redirecting it to the new one if necessary.

When not to use Redirect 301?

Whenever you are 100% sure that the website at that URL address will no longer exist. For example, when you remove products from a store that the manufacturer has withdrawn from their range, or when you remove an article from a blog because it has not provided anything of Value to your readers.